Marketing Mix – Product, Price, Place and Promotion
MARKETING MIX Marketing involves a number of activities. To begin … Read more
RAS RAS How to Apply Lower Subordinate Online
Objective concept of maximization of wealth
WEALTH MAXIMIZATION Concept: Wealth maximization is … Read more
Sources of Finance – Short and Long term
SOURCE OF FINANCE Sources of finance are the … Read more
Capital Structure
CAPITAL STRUCTURE The financial requirement of a firm can be … Read more
Cost of Capital
COST OF CAPITAL The primary meaning of cost of capital is … Read more
FUNCTIONS OF MANAGEMENT- DIRECTION (Communication,Supervision,Motivation,Leadership)
Directing is concerned with instructing, guiding, … Read more
Appraisal System
Appraisal System Performance appraisal is a vital tool to measure … Read more
TECHNIQUES OF ANALYSIS OF FINANCIAL STATEMENTS
A Financial Statement is an organized collection of data … Read more
WORKING CAPITAL
Meaning of Working Capital Every business needs funds for … Read more
RESPONSIBILITY & SOCIAL ACCOUNTING
RESPONSIBILITY ACCOUNTING Responsibility accounting is a management control system based … Read more
