Marketing Mix – Product, Price, Place and Promotion
MARKETING MIX Marketing involves a number of activities. To begin … Read more
Objective concept of maximization of wealth
WEALTH MAXIMIZATION Concept: Wealth maximization is … Read more
Sources of Finance – Short and Long term
SOURCE OF FINANCE Sources of finance are the … Read more
Capital Structure
CAPITAL STRUCTURE The financial requirement of a firm can be … Read more
Cost of Capital
COST OF CAPITAL The primary meaning of cost of capital is … Read more
FUNCTIONS OF MANAGEMENT- DIRECTION (Communication,Supervision,Motivation,Leadership)
Directing is concerned with instructing, guiding, … Read more
Appraisal System
Appraisal System Performance appraisal is a vital tool to measure … Read more
Decision-Making: concept, process and techniques
Decision making is an essential part of planning. Decision … Read more
MARKETING MANAGEMENT
Marketing Management is a social and managerial process by … Read more
MARKETING MIX
Marketing involves a number of activities. To begin with, … Read more
